Content covers a wide spectrum of activity and any business seeking to outgun its competitors will need to plan and implement a great content plan.
How To Improve Your Google Rankings: 9 Steps to Rank Higher Fast Using Analytics
Web Foundry has fully engaged in all the main social channels to provide the necessary signals for Google and this gives another little push towards your SERP Search Engine Ranking Position. Platforms such as Twitter, LinkedIn, Facebook and YouTube all give you the opportunity to have your voice and message frequently heard and shared across the people you are trying to reach out to.
Have an opinion, mix up the messages from trivial to thought leading and join in with the conversations of others.
In only a few short months we have become a recognised name in the geographic area we serve - people have heard about us and leads follow. On social media it pays to choose your friends well and to play a full and active roll. This is perhaps one of the first, and most fundamental steps you need to take in order to rank for local search.
This could be an entire blog post in its own right, but in a nutshell, it gives you the opportunity to show where your business is on Google Maps , post pictures about your business, your open times and contact details. It even allows others to review you and these in turn further help your ranking and build social proof.
Your site should also load quickly and be well coded.
When we re-launched our own website in January of this year we made sure every page was mobile friendly and you can test your own free of charge, just pop over to our free tools page and use the mobile-friendly page checker there. Below is a screen shot of how our own site fared.
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Getting to the top is one thing, staying there is quite another! Google continually changes its algorithms and your competitors are usually hard at work to improve their own rankings. And trying to stay on top of the tricks takes more time than simply making your site worthy of a good ranking well in the first place. Most sites are either "stores" selling something or "magazines" offering free articles, and making their money from ads.
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Let's take these one at a time. If you're running a store, think about what would make your store outstanding:. Such webmasters are missing the point. You get good rankings by building a quality site, not by trying to figure out exactly how the search engines rank pages.
Importance of Google
It's counter-intuitive, but you get good rankings by ignoring rankings and focusing on quality. Focus on quality and the rankings will follow. It works the same way in business: If you focus on the money you'll probably make less money. But if you focus on creating a great customer experience then the money will follow. The 1 result gets twice as many clicks as the 2 result. See this article which details how many clicks each position gets. But many of you came here hoping to find tricks, so before you dismiss that, consider this: Your site doesn't rank as well as mine, otherwise you wouldn't be here.
You want your site to rank better, which is why you went looking for this article. And my site does rank well, which is why you found it. In other words, I know what I'm talking about. My sites are all over Google and Yahoo for a variety of popular terms. When I tell you the best way to get good rankings is to ignore rankings and focus on building your site, it's not just theoretical, and it's not a cop-out: It works, and it works well.
But maybe you figure that you don't have time to build a quality site, so that's why you want some easy tricks. In that case, your site doesn't deserve to rank well. And don't be surprised when it doesn't. If you want better rankings, you must make your site worthy of those rankings. Look at the sites that are beating you. If yes, then you'll probably outrank them eventually. If not, then why are you even trying to get the search engines to give preferential treatment to an inferior site?
Make your site better than the rest, and the rankings will follow. Algorithm -- The long, complicated, secret set of formulas that a search engine uses to figure out where sites should rank. Many webmasters also can't see the forest for the trees. Google wants them to create quality pages which have certain attributes.
Many webmasters mistakenly focus on those attributes rather than the quality of the page. Here's a good analogy: Years ago scientists found that people who ate more fruits and vegetables and less meat and dairy were much healthier and lived longer, and noted that fruits and vegetables are low in fat. The proper response then would be to eat more fruits and vegetables. But instead Americans started eating processed low-fat junk food instead, which didn't do them any good. Google doesn't want you to fill your pages with crap in hopes of impressing them, nor do they want you to get links from any and everybody.
Google wants you to build a high quality website. Why would they want anything else? Jill Whalen has a good article about the "stages of understanding" that webmasters go through as they try to learn about search rankings -- which usually means that they progressively graduate from one misconception to the next.
People seek out my advice about search rankings because they know my sites rank well for a whole host of search phrases.
10 SEO Tricks to Land Higher SEO Rankings
And I promise you I didn't do anything special beyond what's listed above. I certainly didn't worry about keyword density, META tags, submitting my site to the engines, reciprocal link requests, or any other nonsense. I simply tried to build quality sites. In fact, early on I didn't even consider my search rankings. I just built good sites and then noticed that they ranked well.
Really well. So what attributes does a page need to be considered "quality" by a search engine?
Expanded Opportunities For Your Business
The same things it would need to impress most of us, such as:. Relevancy -- How well a page matches a user's query more Keywords -- Search terms that a webmaster wants to rank well for. A "keyword" is usually actually a short 2- to 4-word phrase. Of course there are more details, and that's why there's thirteen pages of explanation that follow, but the summary above is SEO in a nutshell. Here's more about what the engines consider high quality vs. High Quality Yahoo. How to Buy a House Step-by-step guide for first-time homebuyers.